Late last week, ComScore announced its annual US Digital Future in Focus report. While there were no major surprises here regarding digital use, there were a couple of figures that caught my attention. ComScore noted that web-based email usage among 12-17 year olds dropped in 2011 by 31%. This figure was even higher for 18-24 year olds with a decrease of 34%.
Think about that for a moment. Email usage among 18-24 year olds has dropped by over one third. I find this figure incredible. I’m sure these people aren’t communicating any less; in fact, I expect them to be communicating even more. They’re communicating through Twitter, Facebook, Path and the wealth of other social media tools designed purely to share and communicate. Read the full post
February 14, 2012