Posts about Digital Strategy

Digital-first companies like Google, Amazon, Netflix, Airbnb, etc. haven’t only disrupted, but downright transformed their respective industries. Consider the success of Uber, which revolutionized the taxi industry, reporting monthly trips in excess of 50 million, without even owning a single vehicle. How did they do it? This was accomplished by combining modern-day machine learning algorithms and analytics strategies with flexible business and pricing models, while offering unique benefits to both drivers and riders at the same time. In hindsight, it can now be safely said that the transportation service industry and a geolocation app are thick as thieves. Uber recognized this synergy and capitalized on it. It’s Economics 101: they created a dynamic demand/supply-based resource optimization and pricing model ...


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The U.K.’s digital strategy was thrust into the media spotlight again this week as the government announced its plans to spend £362 million improving broadband connections throughout England and Scotland’s underserved rural areas. This money has been allocated from the larger £530 million budget for the government’s ‘Digital Britain’ campaign that aims to provide 90% of the U.K. with superfast broadband access by 2015.
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