Big data is a hot topic. Everyone from world leaders, to CXOs, to analysts, to media and just about anyone connected to the technology industry is talking about the transformative powers of big data. It even made it onto the agenda of the 2012 annual meeting of the World Economic Forum in Davos. If the hype is to be believed, it has the power to transform businesses, governments and even society itself. It has the power to bring new insights into just about everything and drive a new era of intelligent understanding.
Yet if there’s such potential here, why aren’t we seeing more progress? There can be no question that some companies do understand the opportunities. One need only look at Google or Facebook to realise how these companies are effectively mining their data to drive new business opportunities and further monetize their value proposition. But these companies are rare exceptions. As I highlighted in my previous couple of blog posts, many companies are still very sceptical about moving from traditional business models and reluctant to embrace new opportunities. Read the full post
February 21, 2012