Posts about iTunes

Over the weekend I was struck by the fragmentation of TV distribution. On Sunday afternoon, I found my wife with her iPad watching a rerun of Strictly Come Dancing on BBC iPlayer, my son using his iPod Touch to watch an episode of Peppa Pig via Slingbox and myself watching a pay-per-view rugby match. Aside from wondering why we don’t have stock options in Apple, I was struck by the splintering nature of TV consumption.
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Steve Jobs recent iTunes 10 announcement provided a number of clear signposts as to the future of Apple’s music and video services. As with many other multi-media content providers, this future is marked with one word: cloud. Since this announcement, I’ve been considering what the implications of this migration are and the impact it will have both from a professional and personal standpoint. In fact, I went a step further than considering and actually tried to live within the cloud for a weekend. I have to confess, living in this bubble proved harder than I thought.
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