About Michael Ritter

Michael Ritter image

As Vice President of Technical Marketing and Analyst Relations, Michael Ritter drives the vision of ADVA Optical Networking’s innovative Optical+Ethernet technology portfolio into the marketplace. Recognizing current technology architectures while keeping an eye on the network trends of the future, Michael helps ADVA Optical Networking to best position the company technology and solutions for its global service provider and enterprise customers.

While optical DCI applications for disaster recovery and business continuity have been a well-established part of the DCI market for over 20 years, the past five years have seen a sharp rise in demand for optical connectivity to interconnect hyperscale data centers. In fact, a new market for high-capacity DWDM solutions has been created, primarily driven by the so-called FAMGAs - Facebook, Amazon, Microsoft, Google and Apple - and requiring different functionalities and characteristics compared to the traditional WDM markets ...

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New cloud services, the internet of things and the evolution of mobile networks towards 5G are driving capacity needs in the metro to unprecedented levels. In an effort to overcome bandwidth bottlenecks, reduce cost and ensure scalability, more and more network operators are now turning to flex-coherent technologies. Total capacity and lowest cost per bit are two critical metrics in the metro. That's why software-defined, flex-coherent optics - which can efficiently carry 100G, 200G and even up to 600G of capacity on a single wavelength - are so important for metro applications ...

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Massive growth in smartphones and video streaming together with the emergence of the IoT, big data and AI, have brought us to the current era of hyperscale data centers. Today nearly half of the world’s data is stored and processed in around 350 of these enormous and highly scalable facilities ...

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Data centers have become a fundamental part of society and a vital component of most businesses. Today they are connected in increasingly agile and dynamic ways and data center interconnect (DCI) technology is now the driving force for most innovation and investment in the optical networking market. But it hasn’t always been that way ...

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