About Odd Sandbekkhaug

Odd Sandbekkhaug

As ADVA's senior director of service innovation, Odd Sandbekkhaug is currently introducing AI-powered service offerings. He has spent two decades in software development R&D, innovation and lean/agile methodology evolution.

Right now, we’re at the infancy in the development of a whole new layer of added business value. AI and especially deep learning have tremendous potential to improve network planning and operations. You can get dizzy thinking about how much data is collected and monitored each day in networks across the world, and yet the vast majority of it goes ignored. It’s only when some network failure occurs that we dig into our pile of data to understand what happened ...

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They say April Showers bring May Flowers, but did you also know that January Seeding keeps the Innovation Engine Speeding? Wow, rhyming can be painful sometimes and I’m once again reminded that I should stick to engineering. It’s now June and as I pass by all the wildflowers growing here in Texas I appreciate the chaotic but at the same time coherent display of colors – the result of random seeds that have grown to be part of the cityscape ...
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As engineers at a global company with competition around every corner, we believe that continuous innovation is the key to competitive differentiation. But innovation is an elusive thing and doesn’t appear on demand. The popular image we have when we think of innovation is that of the lone engineer having a light-bulb moment. Sometimes it does happen that way, but true light-bulb moments are unpredictable and can be few and far between ...
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