About Odd Sandbekkhaug

Odd Sandbekkhaug

Currently responsible for improving the user experience of ADVA Optical Networking’s products, Odd Sandbekkhaug has spent two decades in software development R&D, innovation and lean/agile methodology evolution.

They say April Showers bring May Flowers, but did you also know that January Seeding keeps the Innovation Engine Speeding? Wow, rhyming can be painful sometimes and I’m once again reminded that I should stick to engineering. It’s now June and as I pass by all the wildflowers growing here in Texas I appreciate the chaotic but at the same time coherent display of colors – the result of random seeds that have grown to be part of the cityscape ...
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As engineers at a global company with competition around every corner, we believe that continuous innovation is the key to competitive differentiation. But innovation is an elusive thing and doesn’t appear on demand. The popular image we have when we think of innovation is that of the lone engineer having a light-bulb moment. Sometimes it does happen that way, but true light-bulb moments are unpredictable and can be few and far between ...
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