Posts about Harvard

There are many stories in business lore of companies failing because they tried to protect their legacy business against a new technology they could have implemented themselves. Probably the most emblematic example – and the one that will be used as a case study in business schools for many years to come – is Kodak. Kodak’s R&D invented and prototyped a digital camera back in 1975. The R&D guys didn’t know what to do with it, and the management only saw the risk to their film business and couldn’t conceptualize how users would relate to it (which, to be fair, wasn’t all that easy in pre-PC, pre-Internet days). My favorite part of that story is the comment in the technical description of the project:
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As the technology world grapples with the impact of Steve Jobs’ resignation, many journalists and analysts are in a reflective mood, pondering Jobs’ legacy and achievements at Apple. One small part of this legacy will be Jobs’ role in driving the continued video explosion. Jobs acted as a key enabler in creating almost ubiquitous access to video, both in regards to consumption and to sharing. One need only look at the amount of YouTube content viewed on iOS devices to understand the figures involved.
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