Posts about Social Media

Late last week, ComScore announced its annual US Digital Future in Focus report. While there were no major surprises here regarding digital use, there were a couple of figures that caught my attention. ComScore noted that web-based email usage among 12-17 year olds dropped in 2011 by 31%. This figure was even higher for 18-24 year olds with a decrease of 34%.
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Over the past few weeks I've found myself re-engaging with TV. This isn’t because the programming has suddenly improved or because I’ve started subscribing to ESPN. It’s largely because of Zeebox. This is an iPad app that adds social integration to the viewing experience. Basically it’s a TV guide where you select a programme and see conversations around this programme from your Twitter and Facebook communities.
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